A Family Business...



Jack Simon Diskin

Father, Grandfather, Great-Grandfather, & Founder.

Brings a lifelong passion for wine, development and excellence from a re-known business career of over 60 years. A global traveler and lover of the American West, Jack brings his name, vision and integrity to this beautiful project.


Brad Diskin

Director of Vineyard and Winery Operations.

As onsite manger of operations and development, Brad brings his dedicated connection to the California soil and all the amazing life that is grown from it. As a man who was born to cultivate the earth, his love of great wine, concern for his community and ecology are second to none. He has over 25 years of executive management experience in both real estate and business. 




Alex Urbano

Director of Marketing and Winery Development.

Southwest native and long time California resident. Alex brings a sense of hospitality and an intuitive understanding of branding and sales to our team. Married into the Diskin clan, his warmth and dedication to doing the right thing, are enhanced by his long track record of 25 years of sales and executive management.



David Diskin

Director of Finance and Brand Development.

Based in New York, David directs our financial oversight and compliance. Having spent many memorable experiences in the vineyards of Burgundy and Spain, he has a deep love and knowledge of fine wine. His extensive experience in brand development and direct marketing adds a dynamic aspect to our management team.



Chris Broomell


Chris went to Santa Barbara to pursue an education in Environmental          Horticulture. While there, he took a job at Jaffurs Wine Cellars and fell in love with the winemaking lifestyle. Three years later Chris traveled to South Australia for the harvest, learning hand-on all that he could about every aspect of the process.  Chris continues to represent San Diego County and share his knowledge and love of the land through our varietals.



Jack Simon Vineyard is a wholly owned subsidary of Gottlieb Farms LLC